Display Offerings

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio

Homepage

300x250
Homepage 300×250 (Medium Rectangle)
PDF

300x250
Homepage 300×250 (Medium Rectangle)

Receive maximum brand exposure with one of the most visible and high impact advertising placements on our site.

Ad Size

300x250

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

300 x 250 (IAB)

Ad Specs:
  • HTML5
  • Initial Load Max File Size – 150kb; max sub-load 300k
    • User-initiated Load Max File Size – 200k
  • Expansion NOT permitted
  • Video available on click only
  • Audio available on click only; Audio defaults to “off”; 30 secs maximum length
Video Enabled:

 

  • Available on click only
  • 30 seconds max length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

 

Audio Enabled:
  • Available on click only.
  • Audio defaults to “off”.
  • 30 seconds Maximum length
  • MP3
Animation:

3 loops within 15 seconds max

970x250
Homepage Billboard
PDF

970x250
Homepage Billboard

Leverage this high impact and prominent position to generate awareness of your new model launches, sales events and incentives.

Homepage billboard is available through 12/31/2017. Starting 1/1/2018, this ad solution will no longer be available for purchase.

 

 

Ad Size

970x250

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1 or Certified

Ad Size:

970×250

Ad Specs:

Core Site:

  • Initial Load: 200k
  • Additional 200k available on user interaction (must be on click so it is not accidentally triggered)
  • Zindex must equal 1000
  • Wmode must equal “opaque”
  • Base Ad: Alt image GIF/JPG=20k
  • Max FPS=24
  • This ad unit collapses to “Show Ad” text with icon (or 88×31 image).
    • Close X collapses ad 100% when clicked, with “show ad” text available that expands ad upon click.

Mobile:

  • Max File Size: 15K
  • Ad unit content must be clearly distinguishable from normal webpage content
Other:

Packaged with mobile home screen 320×50

Inventory Search

300x600
Half Page
PDF

300x600
Half Page

Half Page 300×600

  • Dominate the search form with the most prominent on page message
  • Large ad footprint offers more branding and messaging
  • Standard IAB size allows you to utilize existing creative with your own tags
Ad Size

300x600

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1

Ad Size:

300 x 600 (IAB)

General Guidelines:
  • Initial load max file size: 200kb; max sub-load 400kb
    • User-initiated load max file size: 200k
Content & Messaging:

New, Used, or Certified

Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • MP3
Animation:

3 loops within 15 seconds max

300x100
Inventory Search: 300×100
PDF

300x100
Inventory Search: 300×100

Build brand awareness and influence shoppers by driving home DMA and model level messaging before the shopper moves into their search results.

Ad Size

300x100

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 2

Ad Size:

300×100

General Guidelines:
  • Initial load maximum file size: 50kb; max sub-load 100kb
  • Expansion permitted
  • Full Expanded WxH: 300×250
  • Alt Image Max File Size: 20k
  • Max # of panels: 5
  • Max weight per panel: 60k
Content & Messaging:

New Car; New Model focus

Video Enabled:

Available on click only

Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • 30 seconds Maximum length
Animation:

Flash animation limited to 3 loops or 15 seconds

Rich Media Enabled:

See Guidelines

300x175
Inventory Search: 300×175
PDF

300x175
Inventory Search: 300×175

Educate shoppers on multiple makes and models by providing them with contextual messaging in a custom ad format.

Ad Size

300x175

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1; Tier 2; CPO

Ad Size:

300 x 175 (Custom)

  • Alternate Option: 300×250
Ad Specs:

Custom Unit:

  • Site Served
  • Initial download, maximum file size: 50kb; max sub-load 100kb
  • Expansion NOT permitted
  • Images: OEM Logo only
    • Border required; No vehicle or other images permitted; Contextual look & feel
    • Any file format for the logo is fine (i.e. EPS, JPG, PSD, etc) as long as it has a transparent background or the logo can easily be removed from the background
  • Maximum number of text links: 20
    • Recommended 5 text links maximum
  • Text link character limit: 30

Alternatives:

1. Static creative accepted in 300×175

  • 3rd party served
  • Maximum file size: 20k
  • No animation; no expansion
  • Adhere to submission guidelines

2. IAB 300×250 accepted

Assets Required:

Custom Unit

  • OEM Logo
  • Impression and click tags

Alternative:

  • Third party tag
728x90
Leaderboard – Inline
PDF

728x90
Leaderboard – Inline

The Find-Your-Car ad placements provide advertising exposure in the highly trafficked search path, where in-market shoppers are viewing inventory of specific makes and models. It gives advertisers the opportunity to showcase specific models and influence consideration within search results.

Ad Size

728x90

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

728 x 90 (IAB)

General Guidelines:
  • Initial load max file size: 150kb; max sub-load 300kb
    • User-initiated load max file size: 200K
  • Expansion permitted: Pushdown functionality required (no expanding functionality)
  • Full Expanded WxH: 728 x 315
  • Alt Image Max File Size: 20k
  • Text Links: 0-3 links; max 25 characters
Content & Messaging:

New, Used, or Certified

Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3
Animation:

3 loops within 15 seconds max

Other Information:

Opportunities may exist to target regionally

300x250
Medium Rectangle
PDF

300x250
Medium Rectangle

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

Ad Size

300x250

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1

Ad Size:

300×250 (IAB)

General Guidelines:
  • Initial download file size: 150kb; max sub-load 300kb
    • User-Initiated Maximum file size: 200kb
  • Expansion permitted: Left
  • Full Expanded WxH: 560 x 300
  • Alt Image Max File Size: 40k
Content & Messaging:

New, Used, or Certified

Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3
Animation:

3 loops within 15 seconds

Other Information:

Opportunities may exist to target regionally

360x166
Spotlight Base
PDF

360x166
Spotlight Base

The Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

Spotlight options are available to meet campaign objectives.

The Spotlight Base Option includes one link and one image.

Ad Size

360x166

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

360×166 (Custom)

General Guidelines:

Initial Load Maximum file size: 50kb; Max sub-load 100kb
Expansion NOT permitted

Please Download PDF for Additional Details

Other Information:

Photoshop .PSD template  available on request.

360x166
Spotlight Plus
PDF

360x166
Spotlight Plus

The Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Spotlight options available to meet campaign objectives.  The Spotlight Plus option includes up to three links and one image.

Ad Size

360x166

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

360×166 (Custom)

General Guidelines:

Initial Load Maximum file size: 50kb; max sub-load 100kb
Expansion NOT permitted

Please See Attached PDF for Additional Details

Other Information:

Photoshop .PSD template  available on request.

728x200
Superliner
PDF

728x200
Superliner

The Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Superliner options available to meet campaign objectives.

Ad Size

728x200

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1; Tier 2; Tier 3; Certified

Ad Size:

728 x 200 (Custom)

General Guidelines:

Initial Load Maximum file size: 100kb; max sub-load 200kb
Expansion NOT permitted

Please Download PDF for Additional Details

Other Information:
  • Photoshop .PSD template  available on request.
  • Product approval required for ads outside of spec.

Mobile

320x50
Mobile Banner
PDF

320x50
Mobile Banner

Targeted placement on the homepage, search results and vehicle details pages with a canvas for advertiser messaging.

Ad Size

320x50

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1, Tier 2, CPO

Ad Size:

320×50

General Guidelines:
  • No expansion allowed
  • No animation allowed
  • Max initial load size – 50kb; max sub load size 100kb
  • Acceptable formats: GIF, JPG, PNG
  • Ad unit content must be clearly distinguishable from normal webpage content
Video Enabled:

No

 

Audio Enabled:

No

Animation:

No

Rich Media:

No

320x136
Mobile Superliner
PDF

320x136
Mobile Superliner

Mobile Superliner allows advertisers to reach shoppers during a critical point in the shopping process with a targeted placement that is integrated within the search experience.

The Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

Autotrader offers Superliner options available to meet campaign objectives, which include Mobile Superliner, Superliner Base, and Superliner.

 

Ad Size

320x136

Download Visuals
Announcement:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Advertiser:

Tier 1, Tier 2, Tier 3 or Certified

Ad Size:

320×136

General Guidelines:
  • No expansion allowed
  • Max initial load file size 50kb; max sub-load 100kb
    • GIF, JPG, PNG supported
  • Ad unit content must be clearly distinguishable from normal webpage content

Please Download PDF for Additional Details

Video Enabled:

No

Audio Enabled:

No

Animation:

No

Rich Media Enabled:

No