Display Offerings

Home Page

970x250
Homepage Billboard
PDF

970x250
Homepage Billboard

Leverage this high impact and prominent position to generate awareness of your new model launches, sales events and incentives.

 

Advertiser:

Tier 1 or Certified

Ad Size:

970×250

Ad Specs:

Core Site:

  • Initial Load: 200k
  • Additional 200k available on user interaction (must be on click so it is not accidentally triggered)
  • Zindex must equal 1000
  • Wmode must equal “opaque”
  • Base Ad: Alt image GIF/JPG=20k
  • Max FPS=24
  • This ad unit collapses to “Show Ad” text with icon (or 88×31 image).
    • Close X collapses ad 100% when clicked, with “show ad” text available that expands ad upon click.

Mobile:

  • Max File Size: 15K
  • Ad unit content must be clearly distinguishable from normal webpage content
Other:

Packaged with mobile home screen 320×50

300x250
Homepage 300×250 (Medium Rectangle)
PDF

300x250
Homepage 300×250 (Medium Rectangle)

Receive maximum brand exposure with one of the most visible and high impact advertising placements on our site.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

300 x 250 (IAB)

Ad Specs:
  • HTML5
  • Initial Load Max File Size – 200k
  • User-initiated Load Max File Size – 100k
  • Expansion NOT permitted
  • Video available on click only
  • Audio available on click only; Audio defaults to “off”; 30 secs maximum length
Video Enabled:

 

  • Available on click only
  • 30 seconds max length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred

 

Audio Enabled:
  • Available on click only.
  • Audio defaults to “off”.
  • 30 seconds Maximum length
  • MP3
Animation:

3 loops within 15 seconds max

Inventory Search

300x250
Medium Rectangle
PDF

300x250
Medium Rectangle

The Inventory Search ad placement provides advertising exposure in the highly trafficked search path, where in-market shoppers are searching for specific makes and models.

You can now drive home DMA and model level messaging before the shopper moves into their search results with the 300×250 Search Form ad.

Advertiser:

Tier 1

Ad Size:

300×250 (IAB)

General Guidelines:
  • Initial download file size: 200k
  • Maximum file size: 200k
  • Expansion permitted: Left
  • Full Expanded WxH: 560 x 300
  • Alt Image Max File Size: 40k
Content & Messaging:

New, Used, or Certified

Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3
Animation:

3 loops within 15 seconds

Other Information:

Opportunities may exist to target regionally

300x600
Half Page
PDF

300x600
Half Page

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Advertiser:

Tier 1

Ad Size:

300 x 600 (IAB)

General Guidelines:
  • Initial load max file size: 200k
  • User-initiated load max file size: 200k
Content & Messaging:

New, Used, or Certified

Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • MP3
Animation:

3 loops within 15 seconds max

300x175
Inventory Search: 300×175
PDF

300x175
Inventory Search: 300×175

Educate shoppers on multiple makes and models by providing them with contextual messaging in a custom ad format.

Advertiser:

Tier 1; Tier 2; CPO

Ad Size:

300 x 175 (Custom)

  • Alternate Option: 300×250
Ad Specs:

Custom Unit:

  • Site Served
  • Initial download, maximum file size: 20k
  • Expansion NOT permitted
  • Max File Size: 20k
  • Images: OEM Logo only
    • Border required; No vehicle or other images permitted; Contextual look & feel
    • Any file format for the logo is fine (i.e. EPS, JPG, PSD, etc) as long as it has a transparent background or the logo can easily be removed from the background
  • Maximum number of text links: 20
    • Recommended 5 text links maximum
  • Text link character limit: 30

Alternatives:

1. Static creative accepted in 300×175

  • 3rd party served
  • Maximum file size: 20k
  • No animation; no expansion
  • Adhere to submission guidelines

2. IAB 300×250 accepted

Assets Required:

Custom Unit

  • OEM Logo
  • Impression and click tags

Alternative:

  • Third party tag
360x166
Spotlight Base
PDF

360x166
Spotlight Base

The Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Spotlight options available to meet campaign objectives.  The Spotlight Base Option includes one link and one image.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

360×166 (Custom)

General Guidelines:

Maximum file size: 30k
Expansion NOT permitted

Please Download PDF for Additional Details

Other Information:

Photoshop .PSD template  available on request.

360x166
Spotlight Plus
PDF

360x166
Spotlight Plus

The Spotlight is a custom integrated placement prominently located above the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Spotlight options available to meet campaign objectives.  The Spotlight Plus option includes up to three links and one image.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

360×166 (Custom)

General Guidelines:

Maximum file size: 30k
Expansion NOT permitted

Please See Attached PDF for Additional Details

Other Information:

Photoshop .PSD template  available on request.

728x125
Superliner Base
PDF

728x125
Superliner Base

The Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Superliner options available to meet campaign objectives.  The Superliner Base option includes one link and one image.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

728 x 125 (Custom)

General Guidelines:

Maximum file size: 60k
Expansion NOT permitted

Please Download Attached PDF for Additional Details

Other Information:
  • Photoshop .PSD template  available on request.
  • Product approval required for ads outside of spec.
728x200
Superliner
PDF

728x200
Superliner

The Superliner is a custom integrated placement featured within the search results. It gives advertisers the opportunity to promote actionable messaging and influence shoppers.

There are Superliner options available to meet campaign objectives.

Advertiser:

Tier 1; Tier 2; Tier 3; Certified

Ad Size:

728 x 200 (Custom)

General Guidelines:

Maximum file size: 60k
Expansion NOT permitted

Please Download PDF for Additional Details

Other Information:
  • Photoshop .PSD template  available on request.
  • Product approval required for ads outside of spec.
728x90
Leaderboard – Inline
PDF

728x90
Leaderboard – Inline

The Find-Your-Car ad placements provide advertising exposure in the highly trafficked search path, where in-market shoppers are viewing inventory of specific makes and models. It gives advertisers the opportunity to showcase specific models and influence consideration within search results.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

728 x 90 (IAB)

General Guidelines:
  • Initial load max file size: 200K
  • User-initiated load max file size: 200K
  • Expansion permitted: Pushdown functionality required (no expanding functionality)
  • Full Expanded WxH: 728 x 315
  • Alt Image Max File Size: 20k
  • Text Links: 0-3 links; max 25 characters
Content & Messaging:

New, Used, or Certified

Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3
Animation:

3 loops within 15 seconds max

Other Information:

Opportunities may exist to target regionally

160x600
Wide Skyscraper
PDF

160x600
Wide Skyscraper

The Tier 2 160 x 600 ad placement gives advertisers the opportunity to promote actionable messaging and drive response on a lower funnel page.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

160 x 600 (IAB)

General Guidelines:
  • Initial load max file size: 200k
  • User-initiated load max file size: 200k
  • Expansion permitted: Left
  • Full Expanded W x H: 460 x 600
  • Alt Image Max File Size: 40k
Video Enabled:
  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required
Audio Enabled:
  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • MP3
Animation:

3 loops within 15 seconds max

Mobile

320x136
Mobile Superliner
PDF

320x136
Mobile Superliner

Reach shoppers during a critical point in the shopping process with a targeted placement that is integrated within the search experience.

 

Advertiser:

Tier 1, Tier 2, Tier 3 or Certified

Ad Size:

320×136

General Guidelines:
  • No expansion allowed
  • Max k-weight – 30kb
    • GIF, JPG, PNG supported
  • Ad unit content must be clearly distinguishable from normal webpage content

Please Download PDF for Additional Details

Video Enabled:

No

Audio Enabled:

No

Animation:

No

Rich Media Enabled:

No

320x90
Mobile Sponsored Link
PDF

320x90
Mobile Sponsored Link

An integrated link within the search results allowing for specific messaging to shoppers as they browse vehicles. Ideal for new models, events and offers.

Advertiser:

Tier 1, Tier 2, or Certified

Ad Size:

320×90

General Guidelines:
  • No expansion allowed
  • Max initial load size – 15kb
  • Max k-weight – 25kb
  • GIF, JPG, PNG supported
  • Ad unit content must be clearly distinguishable from normal webpage content

Please Download PDF for Additional Details

Video Enabled:

No

Audio Enabled:

No

Animation:

No

Rich Media Enabled:

No

320x50
Mobile Banner
PDF

320x50
Mobile Banner

Targeted placement on the home page, search results and vehicle details pages to offer a large canvas for advertiser messaging.

Advertiser:

Tier 1, Tier 2, CPO

Ad Size:

320×50

General Guidelines:
  • No expansion allowed
  • No animation allowed
  • Max initial load size – 15kb
  • Acceptable formats: GIF, JPG, PNG
  • Ad unit content must be clearly distinguishable from normal webpage content
Video Enabled:

No

 

Audio Enabled:

No

Animation:

No

Rich Media:

No

Innovative Ads

850x700
Sidekick
PDF

850x700
Sidekick

The sidekick is an innovative, user-initiated expandable ad bringing more brand content prominently into the AutoTrader.com site experience. It starts from an in-page banner and pushes the page over to reveal more content when expanded. It keeps the original webpage easily accessible.

Advertiser:

Tier 1

Page:

Make Landing Page and Search Results Page

Duration:

N/A

Third-Party Tracking:

Yes

Details:
  • On load, In-Page Display unit delivers with call to action to expand Sidekick
  • Upon user click of the expand button, Sidekick loads in the right gutter of the page
  • Sidekick pushes page content horizontally to the left
  • User engages with all of the interactive features of the Sidekick. Page content is still visible and fully interactive
  • Upon the Sidekick closing, the ad collapses and page content is pushed back to the right
Other Information:

Images can be supplied by Advertiser or AutoTrader.com.

Please download PDF for further information

In-page Display Guidelines:
  • Dimension:  300x250px (Additional options  include IAB 300×600 and IAB Billboard 970×250)
  • Initial Load File Size:  50KB max
  • Source Format: HTML5
  • Animation Time:  15 seconds max
  • Animation Loops:  Loops within 15 seconds max
  • Frame Rate:  24 FPS max
  • Border:  Creative must contain 1-pixel border
  • Expand Method:  On click or rollover after visual three-second countdown
Sidekick Guidelines:
  • Dimension:  850x700px
  • Initial Load File Size:  100KB max (Additional 100KB subl-oad max upon user interaction via click (up to five sub-loads max)
  • Source Format:  HTML5
  • Frame Rate:  24 FPS max
  • Allowed Expanded Directions:  Expands in right gutter only.  Appears to push page to the left
  • Border:  Creative must contain 1-pixel border
  • Close Button:  Must be present and clearly defined at all times in the top right corner of ad
Alt Image Guidelines:
  • Dimension:  300×250 px (additional options include IAB 300×600 and IAB Billboard 970×250)
  • Source Format:  GIF, JPG, or layered PSD
  • File Size:  50KB max
  • Animation Time:  15 seconds max
  • Animation Loops:  Loops within 15 seconds max
  • Border:  Creative must contain 1-pixel border
Media Assets:
  • Video Permitted:  Yes
  • Video Duration:  30 seconds max
  • Video Controls:  Must contain toggles for Play/Pause and Audio On/Off
  • Sound Permitted:  Yes.  User-initiated on click only (auto play in expansion if click to expand)