Audience Extension is the only ad platform that reaches the millions of shoppers who visit Autotrader and Kelley Blue Book every day—while they're actually engaged in the shopping process. See how Audience Extension continues the conversation with highly qualified, premium in-market shoppers wherever they go online.
Market to 34 million premium qualified users 1 everywhere they go
Rather than purchase some random "auto" data, target 34 million actual in-market automotive shoppers
1 63% of Autotrader and KBB.com shoppers are within 2 months of purchase
2 Seamless targeting across devices allows you to increase the reach of your target audience
White-glove purchasing structure ensures a relevant and timely auto shopping audience on many high-profile in-network sites
1. Source - Cox Automotive Internal Site Data, 2015 Monthly Average, Autotrader and KBB.com de-duplicated
2. Source - 2015 Year End User Profile Study provided by Autotrader and Kelley Blue Book
Premium Segmentation to Target People, Not Pages
Drive more personalized and relevant experiences with audience segmentation from the two most influential
1 and visited 2 third-party automotive sites.
Create multi-channel campaigns that can reach your audiences at scale
Over 100,000 third-party audience segments to layer on top of Autotrader and Kelley Blue Book unique shopper data
Look-alike modeling available to extend Autotrader and Kelley Blue Book audiences
Reach your target demographics, including Millenials, Hispanics, Women, and African Americans
1. Source - 2015 IHS Automotive Buyer Influence Study
2. Source - ComScore Media Matrix®Multi-Platform, July 2015 – December 2015 based on U.S. data
Customized Premium Creative Opportunities
Improve campaign performance with native advertising, video, display, rich media and more.
A variety of creative executions offers flexibility to meet any creative or technical need
Weekly optimizations ensure both performance and delivery are on track
Activate multi-channel campaigns using cross-device audience segments
46% of car buyers used a Smartphone to research and shop prior to purchasing a vehicle.*
Create a seamless experience with your shopper while they are on the move.
*Source - 2016 Car Buyer Journey provided by Autotrader and Kelley Blue Book
Reach 75% of all US auto purchasers as they check their latest social media updates on Facebook and Instagram.*
Maximize the impact of your campaign by placing your message within your shopper’s social experience.
*Source - 2016 Facebook Audience Network
65% of consumers consider vehicle videos to be an important part of their car-shopping process.*
Repurpose TV commercials or other content with digital video across multiple channels.
*Source - 2015 Cox Automotive Consumer Video Research Study
Users exposed to a brand’s messaging across multiple screens were 25% more likely to click on the brand’s ads.*
Dynamic remarketing to get your shoppers back into the purchase funnel.
*Source - 2015 Tapad specific case study with Leading Auto Manufacturer
Premium Protection For Your Brand
We work with the right partners to find the right mix of safeguards for your campaign.
Brand safety targeting with DBM
Sophisticated, automated alert systems ensures your campaign is running as planned
Inventory audit team ensures campaigns only get served to relevant users on legitimate sites
Contact your Autotrader Account Executive today to discover the
Power and Premium Quality of our data that you can't get anywhere else.
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