POLAR OPPOSITE SEGMENTS POST LARGEST TRAFFIC SHARE GAINS

Toyota Prius Prime

While car shopping typically softens as the holidays approach, Luxury Large SUV and Alternative Fuel are bucking the trend with rising shopping activity for a second straight month, leading all segments in share of traffic growth. Driven in part by interest in fresh products, brands in these segments have an opportunity to take advantage of heightened segment attention as new competition looks to turn up the heat.

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