2016 Car Buyer Journey Study

Car Buyer Journey

The 2016 Car Buyer Journey Study, commissioned by Cox Automotive through IHS Automotive, was conducted to gain an understanding of consumer car-shopping behavior and perception of the dealer experience. A total of 2,131 car buyers (1,283 New and 848 Used) who purchased a vehicle within the 3 months between March and May of 2015 completed a survey.

If you have questions regarding this study or would like more information, please contact your Autotrader Account Executive.